City Of Santa Monica TDM

FY 24-25 Emission Reduction Plan July 1, 2024- June 30, 2025

Feb 11, 2025
submission #152
Step 2 - Employer Profile

Worksite Information

Enter Name of Organization goop, Inc.
Enter Address of Santa Monica Worksite 2834 Colorado Ave, Santa Monica CA 90404-3631
Enter Site ID 223827
Find your organization. If your organization is not listed, please click on the "Discussion" tab. GOOP Inc. (Stewart St)
address 2834 Colorado Ave, Ste 400, Santa Monica CA 90404
Site ID 223827
What industry best describes your organization? Health/Wellness
How many total employees (including teleworkers) are affiliated with this location? 88
How many employees live in Santa Monica? 10
What is your FY 24-25 ERP due date? (original, not extension) 3/15/25

Individual Contact Information

ETC - Full Name Madeleine Goetz
ETC - Job Title ---
ETC - Email ---
ETC - Phone ---
ETC - Address (for mailing hard copy notices) 2834 Colorado Ave, Santa Monica CA 90404-3631
Upload the ETC Certificate for the ETC processing this ERP. ---
Highest Ranking Official - Full Name ---
Highest Ranking Official - Job Title ---
Highest Ranking Official - Email ---
Step 3 - Mobility Assessment

Select all public transit line stops within 1/2 mile from your worksite?

Big Blue Bus - There is a BBB stop within 1/2 mile of all locations in Santa Monica. ---
Metro ---

Which of these Bike Lanes are within 1/2 mile from your worksite?

East/West Corridors ---
North/South Corridors ---

Which of these services and amenities are available at your worksite?

Check all that apply ---
Step 4 - Parking Cash Out

Employee Parking

Does your worksite provide free and/or subsidized parking to any employees? Yes. At least some employees receive free and/or subsidized parking.

Parking Cash Out

Does your organization provide Parking Cash Out? Yes. Yes we do provide Parking Cash Out.

Provide Parking Cash Out Details

How many employees receive Parking Cash Out? 1
What is the monthly maximum amount that employees may receive for Parking Cash Out? $290.11

Parking Lease

Check All Boxes That Apply We are required to lease parking and cannot reduce it, per our building lease.

Provide Parking Lease Details

How many parking spaces does your worksite lease? 171
What is the monthly cost per parking space leased? $290.11
How much, if at all, do you charge employees for parking? 0
Upload the portion of your lease agreement related to parking. ---

Unused Parking Spaces

Does your worksite have extra parking spaces that are not being used? Yes, we have unused parking spaces.
Step 5 - AVR Survey Set Up

Select the 5-Day Survey Week

Survey Start Date ---
Survey End Date ---

Estimate Number of Surveys Needed

How many employees are estimated arrive or leave the worksite between 6AM and 10AM? ---
How many employees are estimated to arrive or leave the worksite between 3PM and 7PM? 78

Enter your Average Vehicle Ridership (AVR) Target

What is your AVR Target? 2.00
Step 7 - AVR Survey Results

AVR Attainment

Are both your 6AM to 10AM and 3PM to 7PM equal to or greater than your AVR target? Yes. We did meet or exceed both 6AM to 10AM and 3PM to 7PM targets.

Reduce Vehicle Emissions

How will you reduce your vehicle emissions this year? Increase the number of people walking, biking, riding transit and carpooling to work (Most Popular)

Annual Transportation Fee Calculation

How many years in a row was the AVR goal achieved? AVR Target achieved 2 years in a row (40% Discount)

Transportation Management Organization (TMO) Membership

Did you hire a certified Transportation Management Organization? No, I did not hire a certified TMO.
Step 8 - Employee Trip Reduction Plan

Outreach/Education Strategy Summary

Select 5 Outreach/Education Strategies & Provide Related Information (Mandatory) Bulletin Board or Transit Screen, (Mandatory) New Hire Orientation, Company Recognition of Green Commuting Champions!, Other Outreach/Education Strategy

Outreach: (Mandatory) Bulletin Board or Transit Screen

Where is the bulletin board or transit screen located? Located in our printer/supply room.

Outreach: (Mandatory) New Higher Orientation

Describe what, when and how green commuter information is provided to new hires ---

Outreach: Company Recognition of Green Commuting Champions

Describe the type of recognition you will provide to Green Commuting Champions ---
How often will this recognition be provided? ---

Other Outreach/Education Strategy

Describe the details of your outreach strategy. ---

Basic Support Strategy Summary

Select 5 Basic Support Strategies & Provide Related Information (Mandatory): Guaranteed Ride Home, Personalized Commute Assistance, Flexible Hours, Public Transit Introduction, Other Basic Support Strategy

Basic: (Mandatory) Guaranteed Ride Home

How is Guaranteed Ride Home being provided to employees? Uber, Lyft, or Similar

Basic: Flexible Hours

Describe your worksite's Flexible Hours Program. ---

Basic: Personalized Commute Assistance

Employer will (check all that apply) ---

Basic: Public Transit Introduction

Which type of transit pass will you provide your employees? ---
If using 'Other Stored Value', please describe. ---

Other Basic Support Strategy

Describe what other basic support strategy will you implement. ---

Direct Strategy Summary

Select 5 Direct Strategies & Provide Related Information Parking Management

Direct: Parking Management

Do you offer parking cash out? Yes
How will you regulate the use of parking facilities? Gated access key card
Describe 'other' method for regulating parking facilities. All employees that use parking services are registered, and the list is reconciled monthly.
Describe the process for requesting employee parking. ---
Step 10 - Management Commitment

Management Commitment Letter Upload

Commitment Letter ---
Step 12 - Feedback (optional)

We want to make the ERP process better. Your feedback helps!

Was this website easy to use? ---
Are the requirements for employers clear? ---
How can we improve? ---

Feedback on the Transportation System

Tell us what barriers have been encountered by employees who have thought about making the switch from driving to another mode, but have not. ---