Step 2 - Employer Profile
Worksite Information
| Enter Name of Organization |
Advertise Purple
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| Enter Address of Santa Monica Worksite |
2200 Michigan Ave, Santa Monica CA 90404-3906
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| Enter Site ID |
234526
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| Find your organization. If your organization is not listed, please click on the "Discussion" tab. |
Advertise Purple Inc.
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| Site ID |
234526
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| address |
2200 MICHIGAN AVE, SANTA MONICA, CA 90404-3906
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| What industry best describes your organization? |
Technology
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| How many total employees (including teleworkers) are affiliated with this location? |
86
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| How many employees live in Santa Monica? |
1
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| What is your FY 24-25 ERP due date? (original, not extension) |
11/15/24
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Individual Contact Information
| ETC - Full Name |
Samantha Nelson
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| ETC - Job Title |
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| ETC - Email |
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| ETC - Phone |
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| ETC - Address (for mailing hard copy notices) |
1653 7th St # 7128, Santa Monica CA 90401-3323
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| Upload the ETC Certificate for the ETC processing this ERP. |
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| Highest Ranking Official - Full Name |
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| Highest Ranking Official - Job Title |
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| Highest Ranking Official - Email |
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Step 3 - Mobility Assessment
Select all public transit line stops within 1/2 mile from your worksite?
| Big Blue Bus - There is a BBB stop within 1/2 mile of all locations in Santa Monica. |
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| Metro |
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Which of these Bike Lanes are within 1/2 mile from your worksite?
| East/West Corridors |
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| North/South Corridors |
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Which of these services and amenities are available at your worksite?
Step 4 - Parking Cash Out
Employee Parking
| Does your worksite provide free and/or subsidized parking to any employees? |
Yes. At least some employees receive free and/or subsidized parking.
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Parking Cash Out
| Does your organization provide Parking Cash Out? |
No. No we do not provide Parking Cash Out.
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Parking Lease
| Check All Boxes That Apply |
We own all of our parking spaces and do not lease any additional spaces in the City of Santa Monica.
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Provide Parking Lease Details
| How many parking spaces does your worksite lease? |
0
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Unused Parking Spaces
| Does your worksite have extra parking spaces that are not being used? |
No, we use all of our parking spaces.
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Step 5 - AVR Survey Set Up
Select the 5-Day Survey Week
| Survey Start Date |
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| Survey End Date |
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Estimate Number of Surveys Needed
| How many employees are estimated arrive or leave the worksite between 6AM and 10AM? |
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| How many employees are estimated to arrive or leave the worksite between 3PM and 7PM? |
30
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Enter your Average Vehicle Ridership (AVR) Target
| What is your AVR Target? |
2.00
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Step 7 - AVR Survey Results
AVR Attainment
| Are both your 6AM to 10AM and 3PM to 7PM equal to or greater than your AVR target? |
Yes. We did meet or exceed both 6AM to 10AM and 3PM to 7PM targets.
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Reduce Vehicle Emissions
| How will you reduce your vehicle emissions this year? |
Increase the number of people walking, biking, riding transit and carpooling to work (Most Popular)
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Annual Transportation Fee Calculation
| How many years in a row was the AVR goal achieved? |
AVR Target achieved 2 years in a row (40% Discount)
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Transportation Management Organization (TMO) Membership
| Did you hire a certified Transportation Management Organization? |
No, I did not hire a certified TMO.
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| Upload Certified TMO Receipt |
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Step 8 - Employee Trip Reduction Plan
Outreach/Education Strategy Summary
| Select 5 Outreach/Education Strategies & Provide Related Information |
(Mandatory) Bulletin Board or Transit Screen, (Mandatory) New Hire Orientation
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Outreach: (Mandatory) Bulletin Board or Transit Screen
| Where is the bulletin board or transit screen located? |
In our kitchen as it's an area all employees pass through at some point in the day.
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Outreach: (Mandatory) New Higher Orientation
| Describe what, when and how green commuter information is provided to new hires |
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Basic Support Strategy Summary
| Select 5 Basic Support Strategies & Provide Related Information |
(Mandatory): Guaranteed Ride Home, Flexible Hours
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Basic: (Mandatory) Guaranteed Ride Home
| How is Guaranteed Ride Home being provided to employees? |
Uber, Lyft, or Similar
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| If using another Guaranteed Ride Home, please describe. |
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Basic: Flexible Hours
| Describe your worksite's Flexible Hours Program. |
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Direct Strategy Summary
| Select 5 Direct Strategies & Provide Related Information |
Secure Bicycle Parking, Telework, Free Meals, Time Off with Pay, Vanpool Program
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Direct: Free Meals
| How many trips does the employee need to complete to receive this incentive? |
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| Meal Vendor |
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| Meal Value |
$18.50
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| Frequency Given |
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| Describe your Free Meals program. |
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Direct: Secure Bicycle Parking
| Describe the secured bike parking area. |
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Direct: Telework
| How many days per week can employees telecommute? |
Half the staff works from home full time (5 days per week), and the other half works from home on Monday, Thursday and Friday (3 days per week)
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| How many employees are eligible to participate? |
86
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| How many employees currently participate? |
86
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| How many employees do you project will participate? |
86 (all employees)
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| Describe your telecommute program. |
Half the staff works from home full time (5 days per week), and the other half works from home on Monday, Thursday and Friday (3 days per week)
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Step 10 - Management Commitment
Management Commitment Letter Upload
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