| Project Title |
Electronic Tobin
|
| Project Date |
2024-09-06
|
| Amount Requested Minimum |
$27,024.44
|
| Amount Requested Maximum |
$27,024.44
|
| Location of Project |
Arlington Street, between 2nd and Williams Street.
|
| Time of Project |
7pm- 11pm
|
| Is this a recurring project? |
Yes
|
| If yes, what is the time period? |
Once a year.
|
| Expected number of attendees |
400
|
| If a recurring project, number of attendees in prior years |
250
|
| Will your project utilize volunteers? |
Yes
|
| If yes, please estimate the total number of volunteers and the number of hours donated |
4
|
| Briefly describe your audience(s) and mission as an artist or organization. |
Fresh out of college I began my career as a marketer by producing events like street and music festivals across the country. At each event I remember always thinking to myself “one day I will produce a festival like this in Chelsea.” Electronic Tobin and other events are results of the cultivation I initiated between Jukebox Event and the City of Chelsea back in 2018 and now say I am producing in my community. After 6 years my audience has become Chelsea first and then other communities, who I promote to visit Chelsea and discover the coolness I see. As an artist my mission is to visualize what public spaces can become, plan inclusive experiences, and create opportunities to celebrate culture.
|
| Briefly describe the project that will take place. |
2024 will mark the 3rd year Electronic Tobin will be gathering artists, musicians, and various communities in the Boston metro area under the iconic Tobin Bridge. In previous years the event has taken place on one day with DJ performances; however this year I plan to extend the experience to two days with band and DJ performances. Over the course of two years I received many inquiries from musicians expressing wanting to perform at Electronic Tobin and while I would like to say yes to everyone, a one day is not enough. With the additional day more performance slots will be available and the event will trigger a bigger impact, attracting a larger audience becoming a more staple event.
|
| Outline how you plan to market your project and the timeline you intend to follow. In addition, outline the audiences you intend to reach (be specific). You may attach an additional document if necessary. |
My plan is to initiate event awareness on social media platforms, followed by pop-up promotional events leading to Electronic Tobin. April through May I plan to cast a call out for band and DJ performers and print post cards specifically for Chelsea High School to get student participation. May through August I plan to collaborate with music venues like ZuZu in Cambridge to activate multiple pop-up DJ sets to help promote the event. Traditional promotional materials like outdoor banners and flyers will be produced and placed throughout Chelsea and other surrounding cities.
The marketing timeline for Electronic Tobin will be between April- September:
- April: Begin to promote event on social media.
- May: Work with Chelsea High School to get students involved.
- June: Begin posting street flier & banner throughout Chelsea, Cambridge, Somerville, and East Boston.
- June- August: Coordinate a series of pop-up DJ sets at local venues like Zuzu MiddleEast and Square Root.
- July- August: Initiate conversations with local media outlets to highlight & promote the event.
- August- September: Continue promoting leading up to the event date.
|
| What benefit(s) will this project bring to Chelsea and its residents? How do you expect to engage the community? |
With continuing to activate Electronic Tobin, Chelsea and residents benefit by harnessing on a creative artsy event that has the potential to grow into an event like Miami Art Basel or Ann Arbor Art Fair. These events not only draw in thousands of people from outside the host city but also drive foot traffic to local businesses. With Electronic Tobin happening very close to the busies part of downtown Chelsea, it is very easy to direct audience further into Chelsea. In 2023 there were attendees who were visiting Chelsea for the first time and wanted to try Pupusas, so I directed towards downtown Broadway to a few restaurants where they got their first taste of what Chelsea is all about. I want to extend the performance space to Chelsea High School students because I am reminded of the first Chelsea High talent show which I participated in. I want to create a creative outlet platform where students can participate and feel included. My ultimate goal is to make Electronic Tobin an experience that re envisions Chelsea as an inclusive creative community.
|
| Are you partnering and/or collaborating with other organizations? If so, name the organization(s) and their role(s) in the project. |
I am partnering with Console Flamingos and TGB sound for sound production and Rabbit Revolution for lighting installations. Once I begin to promote the event I will have a better understanding of other artists and organizations who will be collaborating.
|
| Acknowledgement of the Chelsea Heritage Celebrations Grant by the CCC is mandatory on all advertisement and promotions. How do you plan to accomplish this? Be specific. |
In the artist installation space there will be a designated area for Chelsea’s 400th anniversary where anyone from the community can highlight Chelsea’s history and culture. I plan to project a short animation about Lewis Later in 4 languages which was funded by the CCC three years ago. As usual the CCC logo will be placed in all promotional material including large size outdoor banners and video reels, and will be acknowledged whenever an opportunity to speak about the event comes up. I ask the Committee to consider what Chelsea’s creative community will look like in 5- 10 years and think how this event can help shape what that community will shape up to be and most importantly, how Chelsea will be perceived. This grant provides an opportunity to set the tone for the next 5- 10 years.
|
| How will you measure the success/impact of this project? |
2022 was the first year Electronic Tobin was introduced and post event there was a lot of excitement not only in Chelsea but also in Cambridge, East Boston, and Somerville. As the 2nd year approached there was a lot of excitement brewing up. Unfortunately in 2023 weather was not on our side and the event was rescheduled which resulted in a lower turnout. Despite the low turnout the event had higher impressions on social media. Both years I have never had ample time to organize the event to really engage and promote. I am hoping to get funding early enough to have a bigger window to organize and have a much bigger impact. I know that by organizing the 3rd Electronic Tobin, regardless of funding, will be successful and impactful.
|
| How will the project be modified if the entire amount is not awarded? Be specific. |
I have received $4,000 from the LCC grant however, that is only enough to pay for City permits and police detailing. To modify I would have to focus all efforts to one day and hope that artists and musicians will work for free.
|
| 1. Total projected admissions/ticket sales |
$0.00
|
| Description |
This event is free to all.
|
| Per ticket cost for general admission (GA) |
$0.00
|
| Description |
This event is free to all.
|
| Projected number of GA ticket sales |
0
|
| Description |
This event is free to all.
|
| 2. Net concession sales |
$0.00
|
| Description |
This event is free to all.
|
| 3. Advertising sales |
$0.00
|
| Description |
This event is free to all.
|
| 4. Sponsorships |
$0.00
|
| Description |
There are no sponsors for this event.
|
| 5. Award from the Local Cultural Council Grant (not the projected Chelsea Heritage Celebration funds) |
$4,000.00
|
| Description |
This year I have been awarded $4,000 towards Electronic Tobin.
|
| 6. Award from the Mass Cultural Council Festival Fund |
$0.00
|
| Description |
I have not applied for this grant.
|
| 7. Exhibitor fees |
$0.00
|
| Description |
There will be no exhibitor fee.
|
| 8. In-kind contributions (estimated value) |
$0.00
|
| Description |
There are no in-kind contributions projected for this event.
|
| 9. Funding from |
$0.00
|
| Description |
There is no other funding projected for this event.
|
| 10. Other income |
$0.00
|
| Description |
If I get no funding for the event I plan to pay for the one day entertainment permit and plan for only one DJ set.
|
| Total income |
$0.00
|
| 1. Artists / Project Fees |
$6,250.00
|
| Description |
All funds will be used to cover the stipends for artist installations, DJ and band performances for two days
- DJ: $750.00, 5 DJs, $150 each
- Bands: $3,000.00, 4 bands, $750 each
- Artist: $2,500.00, supplies & fees for 10 artists, $250 each
|
| 2. Food & Beverage |
$105.20
|
| Description |
- Two Day Special Liquor License: $105.20, City Fee for two days
|
| 3. Advertising |
$1,200.00
|
| Description |
- Photo & videographer: $1,200.00, photo & videographer for event, includes 3 edits
|
| 4. Facility Rental Fees |
$0.00
|
| Description |
There is no facility rental fee.
|
| 5. Equipment Rental |
$12,257.52
|
| Description |
- Event Rentals: $1,157.52, Hand Wash Station, Porta Potty, Delivery
- Trussing Rentals: $1,700.00, rental, delivery, and setup/breakdown
- Power Generator Day One: $400.00, Home Depot Rental including security deposit
- Power Generator Day Two: $2,000.00, rental, delivery, and setup/breakdown
- Audio Day One: $1,500.00, rental, delivery, and setup/breakdown
- Lighting Day One and Two: $3,000.00, rental, delivery, and setup/breakdown
- Audio Day Two: $2,500.00, rental, delivery, and setup/breakdown
|
| 6. Supplies / Decorations |
$0.00
|
| Description |
No supplies or decorations.
|
| 7. Royalties |
$0.00
|
| Description |
No royalties for this event.
|
| 8. Lodging |
$0.00
|
| Description |
No lodging for this event.
|
| 9. Transportation |
$0.00
|
| Description |
No transportation for this event.
|
| 10. Printing & Postage |
$1,375.00
|
| Description |
- Printing & Graphics: $1,375.00, Graphic Designer, Printing Flyer, Poster, Banner, and Postcard
|
| 11. Merchandise Expense |
$0.00
|
| Description |
No merchandise expense.
|
| 12. Security / Police Detail |
$2,464.00
|
| Description |
- Police Detailing: $2,464.00, two day detail, Flat Rate
|
| 13. Insurance Cost |
$0.00
|
| Description |
No insurance cost.
|
| 14. Permit / Fees |
$1,372.72
|
| Description |
- Two Day Amusement Permit: $157.96, City Fee
- Parking Spaces for Two Days: $514.76, City Fee
- Electrical Permit for Two Days: $700.00, City Fee
|
| 15. Translation Fees |
$0.00
|
| Description |
No translation fees.
|
| 16. Other Expenses |
$2,000.00
|
| Description |
- DPW Set up and Break Down for Two Days: $2,000.00, 4 crew x 10 hours x $50
|
| Total expenses |
$27,024.44
|
