| Project Title |
Adventure at the Chelsea Library
|
| Project Date |
2024-07-25
|
| Amount Requested Minimum |
$5,000.00
|
| Amount Requested Maximum |
$9,545.00
|
| Location of Project |
Located in the heart of our community, our initiative takes place in the library auditorium, providing a welcoming and accessible space for preschool and grade school-age children to explore the world of learning.
|
| Time of Project |
Afternoon
|
| Is this a recurring project? |
No
|
| If yes, what is the time period? |
6pm
|
| Expected number of attendees |
600
|
| If a recurring project, number of attendees in prior years |
0
|
| Will your project utilize volunteers? |
No
|
| If yes, please estimate the total number of volunteers and the number of hours donated |
0
|
| Briefly describe your audience(s) and mission as an artist or organization. |
We primarily focus on the vibrant community of preschool and grade school-age children. By tailoring our artistic initiatives to their developmental stages, we aim to spark enthusiasm, encourage self-expression, and instill a sense of wonder. Our programs are designed to be accessible, interactive, and educational, making art an integral part of their formative years. Our mission is to engage and inspire young minds through art, fostering creativity and a love for learning. We are dedicated to creating an inclusive and supportive space where preschool and grade school-age children can explore the world of art, develop their imaginative skills, and build a foundation for lifelong curiosity.
|
| Briefly describe the project that will take place. |
Our transformative project in the underutilized library auditorium will feature a dynamic blend of animal and STEM (Science, Technology, Engineering, and Mathematics) shows, creating an immersive and educational experience for preschool and grade school-age children. These captivating shows will not only entertain but also inspire curiosity and a passion for learning.
|
| Outline how you plan to market your project and the timeline you intend to follow. In addition, outline the audiences you intend to reach (be specific). You may attach an additional document if necessary. |
Marketing Plan Outline:
1. Project Promotion Timeline:**
- Pre-Launch (2-3 Months Prior):
- Develop marketing materials (posters, flyers, brochures).
- Establish social media accounts dedicated to the project.
- Reach out to local schools and educational institutions for partnerships.
- Launch (1 Month Prior):
- Release teaser content on social media platforms.
- Launch a countdown campaign to build anticipation.
- Collaborate with local media for press coverage.
- During the Project:
- Regularly update social media with behind-the-scenes content.
- Encourage audience participation through contests or challenges.
- Leverage in-house channels (library newsletters, announcements) to remind the community of upcoming shows.
2. In-House Marketing:
- Library Newsletter:
- Include project updates and show schedules.
- Feature interviews with presenters to build excitement.
- Library Announcements:
- Regularly remind visitors about upcoming shows.
- Display promotional materials in high-traffic areas within the library.
3. Social Media Strategy:
- Platform Selection:
- Utilize popular platforms like Facebook and Instagram.
- Share visually engaging content, including teaser videos and promotional images.
- Engagement Activities:
- Create polls or Q&A sessions to involve the community.
- Encourage user-generated content, such as art related to the project.
- Ad Campaigns:
- Boost important posts to reach a wider audience.
- Target specific demographics, such as parents of preschool and grade school-age children.
4. Audience Segmentation:
- **Primary Audience:**
- Preschool and grade school-age children.
- Parents and guardians seeking educational and entertaining activities.
- Secondary Audience:
- Local educators and schools for potential partnerships.
- Community members interested in supporting educational initiatives.
5. Post-Project Evaluation:**
- Gather Feedback:
- Conduct surveys or feedback sessions to understand the community's response.
- Document Successes:
- Track attendance, social media engagement, and media coverage.
- Future Planning:
- Analyze the data collected to improve future projects and marketing strategies.
6. Additional Documents:**
- Media Kit:
- Include press releases, high-resolution images, and presenter bios.
- Content Calendar:
- Plan and schedule social media posts, newsletters, and announcements.
|
| What benefit(s) will this project bring to Chelsea and its residents? How do you expect to engage the community? |
The educational, cultural, and community-oriented benefits of the project, Chelsea's residents are more likely to feel a sense of ownership and enthusiasm, fostering a stronger community connection. We expect to engage the community with interactive shows and workshops by encouraging active participation through interactive elements during the shows. Q&A sessions, hands-on experiments, and opportunities for children to engage directly with the presenters enhance the overall experience.
We also expect to engage the community with social media by encouraging residents to share their thoughts, artwork inspired by the shows, or favorite moments. Implementing contests or challenges can enhance engagement and create a sense of community.
|
| Are you partnering and/or collaborating with other organizations? If so, name the organization(s) and their role(s) in the project. |
Yes. Fostering community engagement and enhancing the overall impact of the project, collaboration with other organizations will be essential. Some potential collaborations and partners are local schools and educational institutions, community centers, local businesses, environmental conservation organizations, parents, local media outlets, and youth and arts organizations.
|
| Acknowledgement of the Chelsea Heritage Celebrations Grant by the CCC is mandatory on all advertisement and promotions. How do you plan to accomplish this? Be specific. |
Including the acknowledgement of the Chelsea Heritage Celebrations Grant by the CCC (Chelsea Community Council) in all advertisements and promotions within print materials, digital marketing, and social media posts placing the Chelsea Heritage Celebrations Grant logo prominently on all promotional posters and flyers expressing gratitude for the grant support.
|
| How will you measure the success/impact of this project? |
We will assess the project's success through attendance and participation, community surveys, social media analytics, educational impact, partnership and collaboration success, media coverage, budget utilization, post-project surveys and reflections, long-term community impact, documentation and reporting.
|
| How will the project be modified if the entire amount is not awarded? Be specific. |
If the entire grant amount is not awarded, our plan to ensure the successful execution of the project within the available budget is to prioritize core elements, scale down expenses, modify event duration and frequency. We will have a flexible and adaptive approach to navigate potential funding challenges while preserving its core objectives and maintaining a positive impact on the community.
|
| 1. Total projected admissions/ticket sales |
$0.00
|
| Description |
Our transformative project will take place in the heart of our community, utilizing the spacious and welcoming Chelsea Public Library. One remarkable aspect of this initiative is that we are privileged to have this public space at no cost. This not only allows us to bring engaging animal and STEM shows directly to our community but also highlights the collaborative spirit within our city.
|
| Per ticket cost for general admission (GA) |
$0.00
|
| Description |
Eliminating venue costs will create memorable, educational experiences for our preschool and grade school-age children. This commitment to accessibility aligns with our mission to provide enriching opportunities for learning, creativity, and community connection.
|
| Projected number of GA ticket sales |
600
|
| Description |
We extend our gratitude to the Chelsea Public Library for their generosity in supporting our vision and making these experiences accessible to everyone in our community. Join us as we create a hub of knowledge, inspiration, and joy for all ages.
|
| 2. Net concession sales |
$0.00
|
| Description |
NA
|
| 3. Advertising sales |
$0.00
|
| Description |
NA
|
| 4. Sponsorships |
$0.00
|
| Description |
NA
|
| 5. Award from the Local Cultural Council Grant (not the projected Chelsea Heritage Celebration funds) |
$0.00
|
| Description |
NA
|
| 6. Award from the Mass Cultural Council Festival Fund |
$0.00
|
| Description |
NA
|
| 7. Exhibitor fees |
$0.00
|
| Description |
NA
|
| 8. In-kind contributions (estimated value) |
$0.00
|
| Description |
NA
|
| 9. Funding from |
$0.00
|
| Description |
NA
|
| 10. Other income |
$0.00
|
| Description |
NA
|
| Total income |
$0.00
|
